Jack Binion | VP of Operations | Mississippi | Dallas

The Real Deal

by Eric Celeste
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After we sign up, we visit High Roller's palatial suite at the Horseshoe (high ceilings, lots of marble, flat-screen TV on a swivel next to the whirlpool tub). He and the Horseshoe's VP of Operations, Ed Farrell, look out the window at the river. They explain that the casinos aren't much different from the riverboat (really, river-barge) casinos in other cities in Mississippi, because they're technically on the river. The Horseshoe, in the event of a flood, could float, Farrell assures us.

He invites us to continue our conversation over T-bones at Jack Binion's Steak House downstairs, unconcerned that I'm wearing a football jersey and Sweater Vest is, well, in a sweater vest. Over wine and medium-rare meat, Farrell answers all of our questions (worst behavior? biggest spender? do you dip the lobster tail in butter, or the other way around?). He tells us about the area, an agricultural center that began casinoing in 1992. He patiently explains how this tiny region of fewer than 20,000 residents draws more than 10,000 people a day to the Horseshoe - north of four million visitors a year.

Dr. Real Estate, perhaps bored, mentions that Clonie Gowen, the beautiful poker pro from Dallas who sometimes graces our little game, is on her way to Tunica for the tourneys.

"You got her number?" High Roller asks. Four cellphones shoot toward him. He grabs one, which is already ringing.

"Clonie, darlin', are you coming here?" he asks. They've never met. Doesn't matter when you're High Roller. "When do you land? I'll send a limo to pick you up." Which would have been very classy and cool, if we weren't all giggling and high-­fiving each other.




Day 2: A Total Flop
On the way to the tournament, I tempt fate.


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