Johanna Hurley | David Hurley | Jane Hilburt-Davis | Director
All In The Family
by
Charles SlackFamily businesses also pose unique challenges and risks. Failure
endangers not just your bankbook, but cherished personal
relationships and the sanctity of your home. "If you feel like
you're drained from a depressing day dealing with your boss,
imagine coming home and not having anybody to turn to," Astrachan
says. Smart family business owners protect themselves against
disaster by planning ahead, separating duties, and establishing a
clear line where business ends and family begins.
"One of the things that makes family businesses so strong is the
relationships, when they're working," says Jane Hilburt-Davis,
director of the Cambridge Center for Creative Enterprise in
Massachusetts. "There's that commitment and loyalty to each
other."
David Hurley credits his wife with helping turn his business
around. When he started an aviation services business in 1984,
Johanna Hurley consciously vowed not to get involved, focusing
instead on raising the couple's three children. But when the
recession of the early '90s left the company with too few clients,
not enough revenue, and an unwieldy business plan, Johanna stepped
in.
Though an artist and writer by training, Johanna quickly spotted
segments ripe for cutting costs. She suggested moving to smaller
digs inside a hangar. Next, Johanna put her artistic and literary
skills to work by creating a direct-mail campaign built around a
high-quality newsletter.
Johanna says she had serious reservations at first. "I made a
promise to myself that if our marriage started to be affected in a
negative way, I would leave the business."
Instead, both insist that the partnership made their marriage
stronger. The Hurleys, who grew their business to $25 million in
revenue before selling to a large international corporation in 1998
(David stayed on as chief executive), found success by sharing an
equal commitment to hard work and to saving the company, and by
sticking to defined tasks. Employees are quick to notice when one
member of a family team lags, Johanna says. "People have to be held
accountable. People need to bring value, and hold their own
weight."
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