José Gómez Ariza | Juan Antonio Sánchez | family member | rotunda of El Puerto de Santa

Bully For Them

by Jenny Block
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From day one, Tejada has remained true to his original engineering plan for the bulls. Only the eight bulls that stand in the rotunda of El Puerto de Santa María are different from the rest. They are only 13 feet high and weigh a mere 2,650 pounds. They also have paneling covering their scaffolding to keep people from climbing them. That's another brainstorm belonging to Tejada, whose skill does not go unnoticed outside of Osborne. One local architect brought his students to Tejada's workshop so that Tejada could explain the design behind the bulls. Over the years, other architecture students have come to the workshop to incorporate the making of the bull into their final project.

Tejada has officially been retired for five years now. His sons, Félix Jr., Jesús, and Pedro, and his nephew Juan Antonio Sánchez have taken over as the primary bull makers. But Tejada still goes to the workshop to help them from time to time. "I'm an old bullfighter, you know," he says with a sly smile. As Tejada interacts with his sons and nephew, it's easy to see that he simply can't be away from any family member for very long. That, of course, includes the bulls; those who have a hand in creating them say that they consider the bull one of their brothers. A good one, too, explains José Gómez Ariza, an Osborne family friend who does public-relations work for the company. "He's perfect. We don't have to feed him, but he feeds us," Ariza jokes.


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ISSUE: Apr 15, 2007
American Way Cover - 4/15/2007