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American Way Magazine Digital Edition

ISSUE: February 1, 2012

Articles about Juliet Schor

page 5 - 12-1-2005

Thanks to their spending and influence power, teens and tweens are a marketers dream. But whats the best way to reach them, and where should marketers draw the line?

Article Excerpts:

...things too far in pursuit of sales. Three of Juliet Schor’s biggest concerns are the...

... advertising; the problem is the products.” Juliet Schor is also worried about the push to put marketing...

...off-limits zones like schools and museums. Juliet Schor “Schools should be for learning, not for...