Karl Malone
Your Name Here
by
Jim ShahinEverything from stadiums to malls is
tagged with corporate names. offers you a chance to get into
the action.
Pssssst. Wanna get in on the ground floor of a can't-miss
million-dollar business opportunity? Today's your lucky day. Why?
Because I've decided to sell the naming rights to my house.
You heard right. For a small fee, you have the chance to put your
moniker on my abode, assuming that such conduct is legal in both
our states. It's the type of deal that comes along once in a
lifetime (or maybe twice, depending on the length of our
agreement).
Right now you're asking yourself, "How could I be so lucky as to be
offered such an incredible opportunity?" Simple. I wanted to give
the first shot to you, my loyal reader. [Editor's note: For legal
pur-poses, the term "loyal reader" is defined hereinafter as a
person who may or may not have read Mr.
Shahin's column more than
this one time and who may or may not have heretofore sent him hate
mail.]
Now, I know what you're saying: "How can I get in on this
once-in-a-lifetime (or twice, depending on the length of our
agreement) deal?" The truth is, it won't be easy. Once big
corporations hear about this amazing offer - and so far I've been
able to keep it out of the business pages - they'll be elbowing
each other more fiercely than
Karl Malone under an opponent's
basket in an effort to get a piece of the action. Big corporations
love to name things.
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