American Way Cover - 4/1/2005

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In The Spotlight

Keith Ferrazzi | Deloitte Consulting | YaYa Media | Ferrazzi Greenlight

Making Your Mark

by Chris Tucker

Psst! Hey you, over behind the ferns, balancing your plate of cocktail wieners and a drink, hoping somebody will come by and ask for a business card.
If that’s your idea of networking, grab Keith Ferrazzi’s Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (Currency/Doubleday) for a step-by-step guide to building a web of rewarding contacts. Ferrazzi — former CMO of Deloitte Consulting, former CEO of YaYa Media, and founder/CEO of Ferrazzi Greenlight, a marketing and sales consulting firm — delivers a zesty blend of old ideas (look for mentors, make good eye contact) and more original insights. — Chris Tucker


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Deloitte Consulting | CHRIS TUCKER

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