Leo Fender | CBS | Larry Acunto | 20th Century Guitar
Guitars Of Gold
by
Chuck Thompson
Verifiable, celebrity-played axes will generally set your portfolio
on fire - you can't get a genuine
Jimi Hendrix guitar for less than
$150,000 - but the market for those is too narrow for most
collectors. The majority of guys - and this is a guy thing -
gravitate toward models made famous by guitar heroes of the
dinosaur-rock era. The backbone of the trade is formed by 1950s and
'60s Fender Telecasters and Stratocasters and Gibson Les Pauls -
"powerful talismans that became the voice of the Woodstock
generation," according to the Museum of Musical Instruments in
Santa Cruz,
California - but collectors get sentimental for all
kinds of instruments. Large-bodied Dreadnought acoustic guitars
(the most famous models were made by Martin) were created in the
1930s for the blossoming bluegrass, country, blues, and jazz
scenes. The guitars are cherished today for a beauty and
craftsmanship that largely vanished in the late 1960s when
"blue-chip" American manufacturers - Fender, Gibson, Gretsch - were
bought out by large corporations. The 1965
CBS buyout of Fender is
viewed as a turning point.
"One day you had Leo Fender himself watching over every aspect of
production, then CBS bought the company and it was all about the
bottom line," says Larry Acunto, editor of 20th Century Guitar
magazine. Quality was sacrificed for quantity. The story of
American guitar manufacturers mirrors the 1970s' auto world.
Japanese companies - once ridiculed as inferior - began producing
some of the world's best guitars. American makers fell behind the
curve. "In the mid-'70s, Fenders were lousy," notes Acunto,
pointing out one of the maxims of the trade: The best collectibles
of today are generally the best guitars of their day.
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