Leslie Cassady | Audie Mescal | owner | Los Angeles

Re-creation Instead

by Chris Warren
Page:

People remembered. At the Palace's grand reopening, generations of families showed up. One man in his 90s, nearly blind, came and asked to ride the old delivery bike, just as he had decades before when he worked at the Palace. They gave him a free ice cream instead.

Momentum was clearly building. Drawing people to downtown, of course, was vital, but so too was keeping them in Tuscumbia to shop and to eat - and even to live. Robbins began to buy available buildings, fix them up, and either turn them into apartments or lure good entrepreneurs to launch businesses. The first new businessperson to arrive was Leslie Cassady, owner of a women's clothing store named after her grandmother, Audie Mescal. Cassady had long wanted to open a boutique featuring eclectic fashions, but she'd had trouble getting financing. "I took my business plan to several banks in the area, but they considered it too much of a risk," says Cassady, as she stands in her hip, brightly lit store that would fit in nicely in Los Angeles or New York.

Robbins knew how to handle the banks. As he has with other entrepreneurs he wanted to bring to town, Robbins guaranteed Cassady's loan. It's been a good investment. Cassady's sales have been brisk, particularly as word about her unique offerings has spread throughout the region.

Cassady's is exactly the kind of store Robbins is looking to bring to Tuscumbia: one that sells things people can't get anywhere else. "Come in here with a specialty store," he says. "If you don't have something special or one of a kind - stuff you can't buy at Wal-Mart - don't think about putting it over here."

The roster of stores that count Robbins as their landlord follows that philosophy: There's a dress shop, Promenade, that specializes in outfits for proms and pageants; a piano store, called Romans Piano; and good restaurants, including the Pilot House, where fresh seafood is flown in daily from the Gulf of Mexico, and an upscale Italian restaurant and bakery, Ragazza, owned by Robbins's daughter.

Page:

Related Topics:



Print this Article | Bookmark and Share