Martha Stewart | Pain in the neck
The Business Of Being Bing
by
Melissa ChessherThe only complaints I've ever gotten from people in my company are
when I don't write about them. For example, I give pseudonyms to
everybody, and I had lunch with the guy I call Morgenstern awhile
back and he said to me, "You don't love me anymore. You haven't
made fun of me once this whole year." And people will come up to me
and they'll say, "I read this column. That was me, wasn't it?" And
invariably, I'll say, "Yes, that was you." Why not?
In your recent book, I noticed very few examples of warlike
executives who are female, which, I guess, may be a good thing. But
you did seem to have a soft spot for Martha Stewart.
I do right now. In my previous books I was a little harsh on her.
She does display that horrible quality of executive neurosis where
a person can't say, "Hey, I was wrong. Let me start this over
again." But she couldn't do it. People who told her she should
apologize, she fired them and brought in people who would tell her
what she wanted to hear. Which executives do all the time,
unfortunately. I do have a soft spot for her now, because she
suffered out of proportion to what she did in terms of financial
implications. It's almost minuscule to some of the other criminals
we've seen. I think she suffered to some extent from her own
arrogance and because she's a woman.
What would the 1980's Bing say about the 2005
Schwartz?
I guess I'm the person I warned myself against. I now see the
reason for sensible head-count cuts at budget time. I surprise
myself. I don't think I've lost my outrage at people who are cruel
to other people, and people who misunderstand and bemoan my books
and say the world is this way and can't people be nicer. But what
I'm saying is, look at the world as it exists. Don't accept other
people saying that it's wrong for you to be as nasty and selfish as
they are. Do I like it? No. So the work I do today is still true to
that same spirit. But I think I'd give myself a royal pain in the
neck. I think the younger me would go, "Hey, lighten up, bud."
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