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ISSUE: November 15, 2009
Articles about Mattel
Breakthrough
-
11-15-2002
BUILDING AT LEGO When consumers talk about
LEGO
, they’re usually referring to its primary-colored construction blocks. But the company is on a mission to prove it’s much more than that. Already the third-largest toy company in th...
Article Excerpts:
...toy company in the world (behind Hasbro and
Mattel
), privately owned LEGO plans to double its...
Marketing
-
3-1-2004
WHAT COLOR IS YOUR BRAND?
To companies like IBM, Mattel, and Coca-Cola, color is important. IBM Blue, Barbie Pink, and Coca-Cola Red are distinct and recognizable signs of their brands. To make sure that IBM Blue is always the exact same ...
Article Excerpts:
...COLOR IS YOUR BRAND? To companies like IBM,
Mattel
, and Coca-Cola, color is important. IBM Blue,...
Wrap It Up
-
11-15-2006
We've picked out 66 gift solutions for everyone on your list. All you need to do now is go shopping.
Article Excerpts:
...Matchbox Mega Rig Snow Monster Mission Set by
Mattel
, $43, (800) 591-3869, www.target.com ; Spy Gear...
What's In Store For The Holidays
-
11-15-2007
Our festive window displays (a.k.a. our annual gift guide) will give you more ideas than you can shake a sprig of mistletoe at.
Article Excerpts:
... $40, and in Love Spell, $42, www.skechers.com .
Mattel
Barbie Girls 1GB MP3 player, $80,...
...Christmas Classics DVD Collection, $40.
Mattel
Matchbox Mega-Rig Squid Vehicle, $15,...
Managing The Edge
-
8-15-2002
Futurist Watts Wackers new book shows how money and markets are made from "dangerous" ideas.
Article Excerpts:
...Goodyear, DreamWorks SKG, Bank of America, and
Mattel
. The Deviant’s Advantage argues that...
Web Exclusive - From the Court
-
2-15-2009
We take a look back at the origins of basketball video games and see how far the genre has come.
Article Excerpts:
...Basketball for Atari 2600 and
Mattel
’s 1978 Basketball handheld (the latter...