MICHAEL CAPELLAS
Who CEO and Chairman, MCI (formerly WorldCom)
Why Watch? As MCI digs out of the biggest bankruptcy in U.S.
history, Capellas faces a daunting fight to escape the $11 billion
scandal.
Turnaround artist? Mike Capellas needs to be the Rembrandt of
rebuilders to give still-troubled MCI a chance.
Since taking over in late 2002, Capellas has labored to pull the
country's second-largest long-distance provider out of Bernie
Ebbers' shadow - by setting a new tone of ethical leadership and
austerity; bonding with the SEC-appointed watchdog; crafting a
bankruptcy-reorg plan okayed by the courts last October; and, above
all, trying to convince the public and heavyweight enterprise
customers that the bad old days are gone forever. He even hired a
veteran ethics czar, Nancy Higgins from
Lockheed Martin, and
ordered all 55,000 MCI employees to take an online course in
ethical behavior.
Alas, there's more to do as MCI's stock resumes trading early this
year. Vital capital expenditures all but stagnated during the
WorldCom implosion, and MCI is still barred from winning new
government business. Hungry rivals like AT&T and Sprint will do
all they can to keep the punch-drunk giant from getting off its
knees. If Capellas keeps MCI on the comeback trail in 2004, his
place in the business hall of fame will be assured. He might even
secure a guest spot on
Survivor.
MYRTLE POTTER
Who Genentech COO and executive vice president for commercial
operations
Why Watch? As this company rolls out new drugs for cancer
and psoriasis, its top marketer's star keeps rising.
Genentech has a proud past. It was the first biotech company, the
first to go public, and the first to bring a drug to market. As for
the present, Genentech is coming off a great 2003, when its profits
soared and stock price doubled, both fueled by booming sales of
Rituxan, its market-leading
lymphoma drug.