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ISSUE: August 15, 2003
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Farewell To A Cheeseburger » I hold it in my two hands and just look at it. It is the Grand Canyon. The Mona Lisa. The Sports Illustrated swimsuit issue. It is, in short, a wonder to behold.Not only that, but you can eat it. Which I will do in a minute. But first, I just want t...
A Honda Or A Hawg? » To motorcycle enthusiasts, the choice used to be a no-brainer. Not anymore.
Have Football, Will Travel And A Tale Of Two Shores » If you haven’t gone coastal in Mexico lately, then you’re really missing out.
3 Bottles
Idol Varieties » The next superstar wine variety could be lurking in a vineyard around the corner. So consider this column an American Idol for wine grapes.
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In The Spotlight

mechanical sports jackets | Santa Monica | WILLE HOPKINS

Worth Repeating

by American Way Staff

"Cars are mechanical sports jackets. They say who you are and if you're available after the bar closes. - Santa Monica marketing director WILLE HOPKINS on efforts to sell cars to hip, young consumers, in Business 2.0

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