Milton Griepp | Art Spiegelman | Borders Books | author
Superheroes Mean Business
by
Chris Tucker"There's a heightened interest in comics as a literary medium,"
says Griepp. Along with his own praise for The Sandman, he points
to Art Spiegelman's Maus, the Holocaust story in comic book form
that won the Pulitzer Prize in 1992. And here's an irony: As more
complicated characters and mature themes have come to dominate the
market, scores of titles once aimed at kids - romance, Westerns,
funny animal stories - have vanished. Superhero comics rule, and
superhero comics are largely an adult genre. As one measure of how
the scene has changed, Art Spiegelman told an interviewer that his
recent title, Little Lit, is an attempt to show that "comic books
are not just for grownups anymore."
"Sometimes I worry that comics just can't handle the weight of all
the metaphor and allegory," says
author Tom Spurgeon. "Sometimes we
just want a hero to be a hero, get in a fistfight, and have
exciting adventures. We don't always need the psychological
underpinnings, or a visual reference to the Kabbalah."
Milton Griepp notes that the shift to an older, more sophisticated
audience parallels another change in the comics world: the rise of
graphic novels. According to ICv2.com, readers spent $100 million
on graphic novels in 2002, followed by at least a 30 percent
increase in 2003 to $130 million. If current trends continue,
Griepp says, graphic novels will outsell traditional periodical
comics in a few years.
Many graphic novels are sold in large chains such as Barnes &
Noble and Borders Books & Music, convenient for adult readers
who may not haunt harder-to-find specialty comics shops. These
trade paperbacks and hardbacks, handsomely illustrated and printed
on high-quality paper, range in price from $10 to $25 - a long way
from allowance money. And because they contain an entire story arc,
graphic novels are perfect for older readers who want to read a
complete story front to back, rather than trek out monthly for a
periodical.
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