A short ride on a high-speed elevator takes you to the Mori Art
Museum, a stunning exhibition space that occupies the 52nd and 53rd
floors. Overseen
by acclaimed museum director David Elliott, the museum has already
established itself as a showcase for contemporary art,
photography, and film that rivals the finest venues in
Asia. Its
inaugural exhibit, "Happiness," explored the idea of bliss and how
it has evolved over time in different cultures. Future exhibits
include a display of works on loan from the MoMA in New York that
chronicles the evolution of modern art.
But the most popular exhibit on display in Mori Tower may be Tokyo
itself. Visitors can soak up a view of the city from the
glass-enclosed 54th floor, which has a full-service bar and offers
a 360-degree panorama. Known as Tokyo
City View, the 54th floor stays open until 1 a.m. and has made
nighttime city-watching the hot new pastime for young urban
lovebirds and couples of all ages out for an evening stroll.
"You can think of Roppongi Hills as a small city within a larger
Tokyo," says Toru Nagamori, director of international public
relations for Mori Building Company. "All the elements of your life
are realized in this complex, and within walking distance. You
don't have to leave the area to enjoy your life."
In recent years, Japanese tourists have been traveling
outside their country in far greater numbers than foreign tourists
have been traveling to
Japan. (Last year alone, seven times more
Japanese visited the
United States than the other way around.)
Japan's economic boom of the 1980s helped cement its image as an
exorbitant place to travel and do business. Prices have long since
plummeted throughout the country, though, making it immanently more
affordable. But the outside world has yet to catch on. Japan has
the world's second largest economy, but ranks 35th in foreign
tourism. One of the ideas behind Roppongi Hills is to help reverse
that trend.