American Way Cover - 2/15/2001

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MTV | cable network | Shawn Colvin | Wynonna Judd | Spain

Television

by James Mayfield

MTV TO BRING WORLD-FAMOUS MUSICAL ARTISTS TO THE WORLD'S MOST UNIQUE PLACES
For those of you who think MTV isn’t for your generation, think again. A new program is hitting the cable network, and the target market appears to be decidedly more mature. MUSIC IN HIGN PLACES is an hour-long program with an interesting formula: Take famous musical artists (Alanis Moris-sette, Shawn Colvin, Wynonna Judd, Brian McKnight), send them to a worldly destination to interact with the locals, and film them. A little like Survivor, without the conniving castaways.

Scheduled for an initial 12 episodes to begin airing on MTV in the next month or so, the show debuted on DIRECTV last October and has exclusive content on MSN at www.musicinhighplaces.msn.com. Packed with beautiful scenery and new versions of each artist’s music (think a lot of acoustic guitars), this may leave your teen screaming, “What happened to my MTV?”

Future episodes include Collective Soul in Morocco, LeAnn Rimes in Mexico, and Wyclef Jean in Spain. — J.M.


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