Is your life a mess? Nathan Zeldes wants to help. Listen to him in
action, and you'll hear the language of a crisis-intervention
counselor: "Why are we doing this to one another?" When his program
of change works, Zeldes explains, "We are breaking the barrier of
fear and mistrust that constrains people from changing the status
quo."
Zeldes' clients aren't addicts or road-ragers, however - they just
can't manage their e-mail. And Zeldes wants to liberate them.
Better than anyone else, he knows that e-mail's promise of instant
global communication has its dark side: By the time you look up
from your inbox, half the day is gone.
At
Intel, where Zeldes is the computing productivity manager, based
in
Israel, this is ominous stuff. Employees of the semi-conductor
giant collectively average 3 million e-mails a day, Zeldes reports,
with some people racking up as many as 300 messages in one 24-hour
period. No wonder each Intel employee spends an average of two and
a half hours a day wrangling with his messages. "We're so wrapped
up in sending e-mail to each other, we don't have time to be
dealing with the outside," Zeldes says.
Five years ago, Zeldes decided to do something about it. Using
Intel's Israel division as a guinea pig for his e-mail experiment,
he developed a training program to help employees take back their
inboxes. His initial course centered on team discussions about how
people work together and how to improve the efficiency and
communication between the individuals on those teams.
It was a quiet endeavor at Þrst, but when news of the experiment
started leaking out of Israel, Intel workers worldwide demanded to
be included in the program. So two years ago, Zeldes was asked to
develop an expanded version for rollout across Intel's other ofÞces
in
Africa,
Europe, and the
Middle East. Courses in
Asia and in the
United States soon followed.