American Way Cover - 2/1/2003

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New Bakery Company | San Diego | Internet history | mobile phones

Now That's Fast

by American Way Staff

SMS.ac Inc., based in San Diego, signed up nearly 6 million users in its first six months — making it the fastest product launch in Internet history. The marketing budget? Zero. The service enables mobile phones to send and receive text messages. It took eBay more than two years to reach the 1-million-user mark.

AND THIS IS EVEN FASTER
Talk about a bun in the oven! New Bakery Company of Ohio recently opened a $22 million computer-integrated plant. Combined with its nearby sister plant, the bakery can make enough buns for 1.2 billion Wendy’s sandwiches per year. That’s 3,420 buns per minute.



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