American Way Cover - 12/15/2001

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Noel Lee | COMPANY Monster Cable Products Inc | Monster Cable Products Inc. | Kong

Job Titles Of The Future

by Erika Germer

HEAD MONSTER

WHO Noel Lee
COMPANY Monster Cable Products Inc.
HAS HELD TITLE FOR 22 years
PREVIOUS TITLE Engineer, Lawrence
Livermore National Laboratory

Back in 1979, Noel Lee was just another laser-fusion engineer and audiophile with a great design for high-end audio cable. Today, his Brisbane, California-based Monster Cable Products Inc. is an industry giant. And Lee is the big guy.

In your title, Do you mean “monster” as a noun or an adjective?
Both. From the beginning, I wanted a name that personified the performance of the new cable, and I needed a title that sounded big and powerful. If I say I’m a monster musician, it means I’m really good at what I do. And if I say I’m head monster, that just means I’m the best.

Remember the SATS? Try this. Silver bullet: werewolf, as ______ : Noel Lee.
Oh, god, I don’t know. Maybe seeing the sun rise? I tend to stay up really late. Wait, isn’t this supposed to be multiple choice?

Do you have a monster role model?
Definitely. King Kong, no question. He’s powerful, he wants to dominate the world, and he scales the Empire State Building — all that stuff. But my assistant says I’m more like the Cookie Monster.


Related Topics:

Kong | Empire State Building | California | laser | World Health Organization

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