Pixar University | helped finance | tai chi
Innovation Inc.
by
Chris Warren
But don't let the casual atmosphere and past successes fool you:
The pressure to innovate is intense. Pixar, whose movies take
approximately four years to make, releases just one film a year; so
one stinker could be disastrous. The company's recent, highly
publicized split from Disney - which has helped finance, market,
and distribute Pixar movies since they teamed up in 1991- means
they'll not only reap more of the rewards from their blockbuster
releases, but also bear more of the risk should they flop.
Not surprisingly, that challenge keeps Pixar deadly serious about
continuing to create the kind of movies that draw millions into
theaters.
RISKING TO SUCCEED
One of the first things all new employees at Pixar do is attend the
aptly named Pixar University. Initially conceived as a way to train
new hires, Pixar University has expanded its scope significantly
since it was first started, now offering courses to all employees
in everything imaginable, from Pilates and
tai chi to sculpture,
drawing, and improvisation. The classes have played an
important part in fostering Pixar's culture of creativity. Not only
do they naturally bring people together to share ideas and help
hone or develop skills that may help them in their work, they also
encourage people to take risks, a vital component in innovation.
At Pixar University, employees are first introduced to a practice
that the company considers vital to creativity: a constant sharing
and assessment of work. It's somewhat counterintuitive, and often
uncomfortable. When given an assignment, say, in a drawing class,
most people would prefer to sweat over it, tweak it, and perfect
it, particularly since they know world-class artists will be
examining it. Instead, at Pixar University, and at Pixar in
general, you share what you've done almost immediately. "You get
over the embarrassment [of showing your work] because you're doing
Related Topics:
Print this Article |