Rebecca Wiersma | Treasure Beach | Harvard Business School | BEA''s International Investment Division
Business Without Borders
by
Melissa GaskillExport your business idea to a favorite
foreign land with our tips and advice.
Rebecca Wiersma often vacationed in laid-back Treasure Beach,
Jamaica. The contrast between her chosen vacation spot and her
high-stress U.S. job grew stronger every day. Finally, she decided
to chuck that job and chill out for good - by starting a business
there.
"Owning and operating a car was very expensive here, so I decided
to make money providing tours and transportation," Wiersma says.
She started Treasure Tours by promoting her services to people on
the beach, and ended up with two Web sites, one with information on
her tours and the other with highlights of Treasure Beach, that
keep her and a staffer busy full time.
No one keeps statistics on small businesses jumping their national
borders, but the Department of Commerce's Bureau of Economic
Analysis says U.S. companies started or acquired 702 businesses in
foreign countries in 1999, a 47 percent increase from 1998. And
whatever numbers you look at, says Ned Howenstine, chief of the
research branch of BEA's International Investment Division, there
has been substantial growth in investment abroad in recent years.
"There is a general rise in entrepreneurship," says Tarun Khanna,
professor of business administration at the Harvard Business
School, "and in global business as well." Naturally, the two trends
sometimes combine.
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