American Way Cover - 3/1/2001

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Reno Gazette-Journal

Facts & Figures

by American Way Staff

HEY SON, CAN I BORROW SOME MONEY?

$155 billion
Amount projected to be spent in 2000 by teenagers

$86
Amount spent weekly by the average teen

20%
Of all movie admission dollars come from kids 18 and under

$100
Fee paid to teens for two hours in a marketing focus group

SOURCES: Reno Gazette-Journal, DoughNET.com, dailynews.com







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