Reporter
The World Is (still) Watching
by
Tracy Staton
i do think there's a generational difference in how younger viewers
experience news and relate to it. to people who've grown up
watching a lot of news, in the age of the internet, the all-seeing
anchor seems false. the notion that you can learn everything you
need to know from one person, in one 30-minute broadcast, doesn't
ring as true as it once did.
but you are an anchor. so how do you reach viewers?
personally, as a viewer and as an anchor, i want the people i
listen to to be honest with me, to tell me what they know, not
pretend to know things they don't. viewers know when someone is
talking about what they know, and when someone is trying to look
like they know more than they do. i watch people i believe. as an
anchor, i don't think there's anything wrong with saying i don't
know, with asking questions.
so the anderson cooper we see onscreen …
is pretty close to who i actually am. even if i weren't an anchor,
i'd be doing what i do every day: reading news sites, blogs,
newspapers. it's my passion, and i hope that comes across. i think
to be a good anchor you have to be who you are.
it's like in anchor school there's some kind of formula of how to
be. kent brockman on the simpsons is a reasonable facsimile of some
anchors. once the simpsons has your number, you've got to change
what you're doing.
anderson cooper anchors anderson cooper 360 at 7 p.m. et every
weekday.
this just in … a chat with three top cnn
correspondents
1) christiane amanpour
how has your job changed since you started at cnn in
1983?
my job hasn't fundamentally changed. i'm still a reporter for a
24-hour network, still covering major breaking news. it has been
harder and harder, however, to get these kinds of stories on the
air, because in recent years there has been more emphasis on what i
call softer, feature-y news. right now, with jon klein's arrival,
we're getting back to doing important stories again.
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