Articles about Richard Miniter

Business Bookshelf - 11-15-2002

WHEREFORE MARKET SHARE Bigger is better, right? The company with the most customers wins, right? Wrong and wrong, says former Wall Street Journal editor Richard Miniter. His new book, The Myth of Market Share: Why Market Share ...

Article Excerpts:

... The company with the most customers wins, right? Richard Miniter His new book, The Myth of Market Share: Why...

...customers wins, right? Wrong and wrong, says Richard Miniter. His new book, The Myth of Market Share: Why...

...wrong, says former Wall Street Journal editor Richard Miniter. His new book, The Myth of Market Share: Why...