Royal Caribbean Cruises Ltd. | Internet access | Internet bandwidth | upgraded satellite services
Onboard And Online
by
John CarrollThese days, connectivity rules the waves. Getting away from it all
has been relegated to Alaskan ice fishing expeditions.
Carnival, of
course, isn't alone in pushing for wireless and Internet access.
Cruise lines are acutely conscious that many passengers come up the
gangway armed with cellphones, BlackBerrys, laptops, and often
lengthy to-do lists. The masters of at-sea leisure are now catering
to those passengers for whom work and leisure go hand in hand.
Ships of every stripe have been improving connectivity, driven in
part by the cold, hard reality that if they don't do it, a
competitor will. In December, Royal Caribbean Cruises Ltd. added
cellphone service to several of its Royal Caribbean and Celebrity
ships, and last fall it upgraded Internet bandwidth for its entire
Royal Caribbean fleet. Also in December, Princess Cruises rolled
out
Wi-Fi service across its entire fleet. Radisson Seven Seas
Cruises even installed desktop computers in 26 of the high-end
luxury suites on its newly commissioned Voyager.
"In today's world, people want to stay connected, and we have to
stay up with the trends," says Lania Rittenhouse, vice president of
hotel operations for Norwegian Cruise Line, the first North
American cruise operator to roll out Wi-Fi to its entire fleet.
The technology at work is easily adapted for ships, with upgraded
satellite services offering lightning-fast connections.
A 2.4-meter antenna, stabilized to compensate for the pitch and
roll of a ship, provides a pipeline of voice and data access to
dozens of people at any one time. That access is dispensed to
passengers via antennas strategically located around each hot spot.
"It allows cruise lines to run the business of a resort at sea,"
says Brad Briggs, senior vice president with Maritime
Telecommunications Network (MTN), one of the biggest players in
offshore communications. "Guests at these very plush floating
resorts want the same amenities as they'd get at a land
resort."
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