Who wants to sound like an idiot? Not us. That’s why we turned to Rutgers University English professor ­William Lutz, author of Doublespeak Defined: Cut Through the Bull**** and Get the Point, and Brian Fugere, a principal at Deloitte Consulting and coauthor of Why Business People Speak Like Idiots. They’re experts at translating jargon into plain speech, which not only prevents idiot-speak but also applies a little truth serum to language that’s confusing, evasive, deceptive, self-contradictory, or downright misleading. Just consult the chart for some truth serum of your own.
— Samuel Greengard