It's not easy to convince people to rely on a system that for a
time seemed to define the concept of "space junk." The first step,
Picasso says, is to overcome the impression that the "constellation
went dead."
In proving the viability of the satellite phone (and of satellite
data services), Iridium has been boosted by the fact that its
competitors are still alive, and selling. Globalstar, though
burdened by its own ongoing reorganization, is aggressively
marketing to maritime,
mining, timber, and other niche markets. ICO
has drawn up plans for a launch next year.
Business plans, meanwhile, have been radically redrawn. Although
Iridium says there are at least 3.5 million potential customers
around the world, and Globalstar estimates the number may top 20
million, both companies now need fewer customers to break even.
Then there was
Afghanistan. In a country with almost no modern
infrastructure, satellite phones proved vital to everyone from
journalists to relief workers to local warlords.
Compared to the gloom of a year ago, the long-term outlook of the
satellite phone industry is remarkably bright. Iridium has even
begun to consider how to fund next-generation service, once its
satellites start to burn out around 2010. And telecom pioneer Craig
McCaw is still moving ahead with his big plans for Teledesic, his
broadband "Internet-in-the-Sky" system.
The most important lesson, Picasso says, is for such companies to
be able to adapt rapidly to changing markets. "The people behind
this had tremendous vision," he says. But ten years is a very long
time in modern communications. "That's the game of technology.
People have to take gambles like that all the time."
is a satellite phone for you?