American Way Cover - 2/1/2003

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Saundra Parks

Heard At The Office

by American Way Staff

POWER FLOWERS
Cost-conscious companies are still sending flowers for births or accidents or illness, and they’re still decorating their offices. “It’s just that instead of $200, they’ll spend $150,” says Saundra Parks, owner of the Daily Blossom, a leading corporate florist in New York.

How to scale back the cost without scaling back the impression? Parks says companies are sending monochromatic, simple flower arrangements or long-lasting live plants. Trendsetters go for chartreuse or lime-green flowers in all-green arrangements. But when in doubt, she says, stick to all-white: “It’s clean, simple, nonintrusive, and gives an upscale impression.”


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