Spain | black paint | Conil

Bully For Them

by Jenny Block
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What he designed is a remarkable feat of engineering. The Osborne bulls found in Spain today weigh nearly 9,000 pounds apiece, and each measures almost 45 feet high - the average height of a four-story building. El Toro is a massive jigsaw puzzle of sorts, made from seventy 35-by-75-inch pieces of 5/64-inch-thick iron; 1,000 bolts; four scaffolding-like turrets held in place with bases that, combined, weigh 55 tons; and 20 gallons of black paint. Tejada is both the brains and the brawn behind the entire endeavor; his family workshop is the backdrop for each bull's "birth."

When Tejada explains the process of engineering the design, crafting the pieces, and building the bulls, he speaks with the pride of a father. No wonder - until five years ago, he himself made all the bullboards, fashioning each new bull according to his design plan, forging the pieces and the scaffolding in his workshop. Then, along with his team, he assembled each at its final roadside home.

"We put all the pieces together with fire. So we have buckets of water prepared. We've never had an accident," Tejada says with well-deserved satisfaction. It might sound old-school, and, well, it is. But Tejada doesn't believe in fixing something that's not broken. Osborne apparently abides by the same tenet. "[The Osbornes] have never bothered me," Tejada says. "Lots of things in the business have changed. But they've never asked me to change a thing." The people of Spain clearly value tradition.

That, of course, includes those traditions inspired by the bulls. Graduating marines in El Puerto climb the bulls, crowning them with their graduation caps. In Tejada's own family, whenever a child reaches the age of seven, he or she climbs up through the turrets to the top of the 45-foot bull that sits on the road leading to the town of Conil de la Frontera. And all throughout Spain, people paint the bullboards, decorate them, climb them, you name it - and it rarely fails to make the paper.

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ISSUE: Apr 15, 2007
American Way Cover - 4/15/2007