Articles about sports marketing

Super Agent Man - 4-15-2001

SFX Sports Group chairman and CEO David Falk knows how to score big in the competitive business of sports marketing.

Article Excerpts:

...score big in the competitive business of sports marketing. David Falk''s list of clients reads like a...

...Along the way, Falk''s company has redefined the sports marketing by landing its athletes multimillion-dollar...

Calling All Fans - 11-15-2006

The NHLs return to the ice brought fans back to the arenas in record numbers last season, but TV ratings continued to stagger. The question is, Can they turn this around?

Article Excerpts:

... Shawn Bradley, chief operating officer of the sports marketing the Bonham Group, believes part of the problem...

What To Expect When You're Sponsoring - 3-1-2005

Some say sports and business are a marriage made in heaven. But their offspring sponsorships of every conceivable kind can be as unpredictable and difficult to manage as real-life kids.
By Chris...

Article Excerpts:

...and CEO of Atlanta-based Championship Group, a sports marketing and promotion company. "Today, almost every case...

Family Style - 10-1-2009

It’s lonely at the top -- unless you have a virtual clone scaling the heights with you and turning second-tier pro teams into marketing gold mines.

Article Excerpts:

...Brett Yormark a name to envy in the world of sports marketing. With that trophy on his résumé, Brett came back...