Whether he's wielding a Gibson Firebird onstage as part of Bruce
Springsteen's E Street Band, roughing up someone in his role as
Silvio Dante on HBO's The Sopranos, or introducing the
world to a new radio format, Little Steven Van Zandt takes on each
role with passion, professionalism, and seemingly endless
energy.
"I really am a person who needs to do more than one thing," says
the Boston-born, New Jersey-raised Van Zandt. "That's the only way
I can give 100 percent to everything. Because if I'm just doing one
thing,
I overwhelm it, and I wind up giving 200 percent to something, and
it's overkill."
One of Van Zandt's most personally satisfying interests is
Little Steven's Underground Garage, a syndicated show that
offers an educational and eye-opening two hours of rock-and-roll
radio. "We've got a bunch of young people listening for the new
stuff and have older people listening for the old stuff, and we
turn them on to each other's music," Van Zandt says. And there's
plenty of turning on happening: More than a million listeners tune
in to Underground Garage in 200-plus markets. But wait -
there's more. Van Zandt has also created two stations for Sirius
Satellite Radio: Underground Garage (channel 25) and its country
cousin, Outlaw Country (channel 63). Between the three, Van Zandt
has built a musical caulk gun, making sure nothing falls through
the cracks.
When you talk to Van Zandt, who turns 56 on November 22, you can
hear the enthusiasm in his voice as he reflects on the old days of
rock and roll - when DJs and personalities ruled the airwaves and
when listeners still got excited about music. And when he talks,
you can't help but get excited about the music as well.
Of all the musical genres, why have you chosen to champion
garage bands on your radio program? We've somehow gotten
to the twenty-first century having a format for everything but rock
and roll. I can't quite tolerate the fact that we're going to have
a generation or two of kids that have never heard it. It's just not
accessible to them. So what happened was I stumbled into this whole
contemporary garage-rock world.
You're talking about bands like the Hives, Vines, and White
Stripes? Yep. They kind of don't quite fit anywhere. I
mean, the alternative stations will play them for a minute, and
some of the harder-rock stations will play them for a minute. But
mostly their music doesn't quite fit. So I decided to get some of
this on the radio. And then, as I created my show, I realized I was
creating a format. So I said, "Let's try it out 24/7 at Sirius
Satellite." That turned into two formats because the same exact
thing is going on in country music. The great classic, older cats
are being ignored, the new cats are being ignored, and all the
interesting cats in between are being ignored. Things are starting
to move in the right direction. I'm a radio fan; I want to bring
people back to radio. They've been hearing bad radio for 15 years,
man. I don't blame them for leaving. We're trying to bring them
back. Yeah, there are going to be trends that come and go, fashions
that come and go. But great rock and roll lasts a lifetime, and
cool is forever. If you know what's cool, you're going to be all
right. That's what we try to do with Underground Garage:
remind everybody to just keep that stuff alive.
But not just on the radio: You put together a tour called
Little Steven's Underground Garage Presents the Rolling Rock and
Roll Show, which is ending this month. We are basically
engaged in having to create a new infrastructure for rock and roll,
because it no longer exists. In the one we grew up with, you had
the local clubs, you could tour cheaply, you had tour support once
you did get signed, and the local promoters were still a force of
nature. Now there are all these national organizations. It's a
different vibe because, once they took over, you lost that local
and regional base. Plus, you had local radio [before]. You could go
on your local station and get played. We used to walk into the
biggest station in New York anytime we felt like it. Walked in
there and played DJ for an hour or two, y'know? It was the same all
across the country. And now everything has kind of gone national,
and everything has become homogenized.
We're trying to bring back rock and roll in its most primitive and
natural state, which is live and in person. When we do live shows,
we try to have five decades represented onstage, because we always
have five bands. We do it kind of the old Alan Freed and Murray the
K way, where you have short sets and bang bang bang - you keep it
moving. A local band gets a chance to play with some of the bigger
bands, and that's always fun too. Rolling Rock sponsors it. If
these go well, we're hoping Rolling Rock or somebody steps up so
that we'll get to do 12 tours next year. I want to do a tour every
month.
What about your own touring with Bruce Springsteen and the
E Street Band? I've got a feeling we will most likely do
another record and do another tour with the E Street Band. I don't
see why not. We're still getting better.
Yeah, you can tell by watching you onstage that you still
really enjoy it. It's fun, y'know? Bruce and I have been
friends a long time [since 1965]. You don't have that many friends
who go back that far. So that's unique in itself, but I just enjoy
being with him - I got the best seat in the house for the show.
After all these years, he can still make me laugh. And for the two,
three hours or however long we play onstage up there, it's just
like a vacation for me. The Sopranos is like that too.
It's a wonderful, wonderful mental vacation away from being me. I
get to be somebody else. I am going to very much miss that.
So who's the tougher "boss" - Springsteen or Tony
Soprano? [Laughs] They're all cool. I'm really my own
boss. It's who I choose to serve at any given time. And I love it
when the pressure is not all on me. 'Cause my radio world and my
whole rock-and-roll world that I'm dealing with in my
Underground Garage, that's my real job. Those other things
are just fabulous hobbies.