technology | Chairman and CEO | Java | Internet run
What's Under The Sun?
by
Scott S. SmithScott McNealy's Sun Microsystems
created Java, and its servers help make the Internet run.
This CEO looks beyond current market turmoil to what's
perking in Internet technology.
Like most
technology companies these days, Sun Microsystems is
still reeling from the bursting of the dot-com bubble. But chairman
and CEO Scott McNealy sees past the current cutbacks in tech
spending to a near future where the Web has changed companies from
within, and access to the Internet is as ubiquitous as the water
faucet.
As the world's second-largest provider of the servers that are
linchpins of the Web, and crea-tor of the widely used Java computer
language, Sun's future depends heavily on the Internet. McNealy
says the "fast and crazy" downturn is just a temporary obstacle.
The new Net-powered world has just begun.
McNealy, 47, co-founded Sun in 1982 and was appointed CEO two years
later - a supposed temporary move, because McNealy knew little
about computers. But he showed himself as a formidable manager, and
eventually became the de facto leader of an entire industry based
on "open" alternatives to the proprietary software espoused by
Microsoft
and others.
American Way asked McNealy to look past current conditions
and shed some sunlight on the next direction of technology.
American Way: We've recently seen a severe pullback in
technology spending in the U.S. What will turn around the
slump?
McNealy: Once people started to recognize the potential of the
Internet, the run-up was only natural. We could see the Net had the
power to change the way we communicate, work, play, learn - and it
has. Unfortunately, some of the business models people came up with
were not sustainable. So the old idea of dot-coms - two guys in a
garage with $10 million in
venture capital and no business plan -
is over. Meanwhile, the idea of "dot-comming" - Fortune 1000
companies leveraging the Internet to digitize and automate their
businesses - is just beginning.
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