Born into a poor community in
Rio de Janeiro, albeit one not as
poverty-stricken as the slums (known as favelas) portrayed in
City of God, the 35-year-old Jorge has escaped the social
exile imposed by upper-class Brazilians to become one himself. A
self-taught guitarist and actor, Jorge shot to stardom in Brazil
when his debut solo album,
Samba Esporte Fino (produced by
fellow Brazilian and Beastie Boys producer Mario Caldato), became
the country's album of the year in 1999. And then Jorge met
Oscar-nominated director Fernando Meirelles.
Unlike most of the actors in Meirelles's worldwide smash
City of
God, Jorge had performed in several plays when he was cast as
Knockout Ned in the brutally violent, wide-eyed, very real
depiction of life in one of Rio's largest favelas. That role led to
a gig in The
Life Aquatic with Steve Zissou. In addition to
acting in the film, Jorge recorded a handful of Portuguese versions
of
David Bowie classics for its soundtrack.
Jorge's lyrics, like those of his musical forefathers Milton
Nascimento and Gilberto Gil, can run left of center into a
political whirlwind colored by the sultry rhythms of samba-style
pop, but they do so without campaign hyperbole; the music does most
of the talking. Though Jorge sings mostly in Portuguese,
Cru
does include an English cover of "Don't" (made famous by Elvis
Presley).
Whether he's singing about his native country's socioeconomic
injustices ("Eu Sou Favela") or the lighter subject of love ("Tive
Razão"), Jorge makes music a stripped-down affair that transcends
language, a raw journey (cru, in fact, means "raw" in Portuguese)
into one of the sexiest cultures on the planet, even if the subject
matter is anything but. "I call my music the favela blues, where I
put together all the emotions of the blues with the reality of life
inside a favela," says Jorge.