Tissot | watchmaker | ambassador | photographer

Paris’ famed Champs-Elysées (aka the world’s most beautiful avenue) welcomed a new resident in July when famed Swiss watchmaker Tissot opened the doors to its new monobrand boutique. While this is Tissot’s 79th store worldwide, it’s the company’s first in the City of Light. The two-level shop features a modern interior with interactive displays (think being able to try on and see watches in 3D on your wrist), back-lit walls adorned with black-and-white photographs from Tissot’s “In touch with your time” ambassador campaign by photographer Jeff Burton, as well as a terrace and café — you know, just in case you need to take a little break from browsing all those watches. 76 Champs-Elysées, www.tissot.ch