TKTS | Broadway | iTunes app store

OnTheFly loves Broadway. We'll spare you the hyperbole about the magic of a darkened theater and the electricity of a live performance and just say that it's one of the best things New York City has to offer.

And since we subscribe to the adage that only suckers pay retail, we naturally love the TKTS Discount Booths. (For those who don't know, you can buy tickets to Broadway and Off-Broadway shows at the TKTS booths at steep, steep discounts.)

There are three TKTS booths in NYC, and it used to be that you had to make an in-person visit to one to see exactly which shows had tickets for sale.

But not anymore. Now there's an app for that.

The new and official TKTS iPhone app lets theater lovers know, in real-time, what shows are available at all three TKTS Discount Booths. The app is available for free until March 1, 2011, at the iTunes app store or at www.tdf.org/tktsapp. A version for Android phones is in the works.

Here's more info on TKTS, its new app and Patron Services:



The Official TKTS iPhone app, which will is available for download free of charge on iTunes through March 1, 2011, is the only way to get accurate, real-time listings of all Broadway and Off Broadway shows available at the world famous TKTS Discount Ticket Booths in New York City. The TKTS iPhone app is connected to the same software that runs the TKTS electronic boards, so patrons see exactly what is being shown on the boards.

The Official TKTS iPhone app features:
- a real-time display of what is currently on sale at all three TKTS Discount booths.
- a comprehensive show search where you'll find what is happening onstage in New York City - including show descriptions, performance schedules, theatre locations, accessibility information and links to official show Web sites for Broadway, Off Broadway, off-Off Broadway, dance and music productions.
- TDF Stages - TDF's online theatre magazine featuring articles, videos and podcasts.

TKTS offers same-day tickets to Broadway and Off Broadway shows at discounts of up to 50% off full-price. The TKTS Discount Booths have become an international destination for theatre lovers from the United States and around the world since 1973. There are three locations in New York City:

(1) Times Square - Broadway and 47th Street, Manhattan - "under the red steps";
(2) South Street Seaport - in the Seaport Marketplace at the corner of Front and John Streets, Manhattan; and,
(3) Downtown Brooklyn - in 1 MetroTech Center, at the corner of Jay Street and Myrtle Avenue Promenade, Brooklyn.

You may download the Official TKTS iPhone app free of charge through March 1, 2011 at the iTunes app store or at www.tdf.org/tktsapp

An android version of the Official TKTS app will be forthcoming.



TKTS Patron Services Representatives, sporting snappy red jackets, are now on-site in the hectic environment at Duffy Square to help TKTS Times Square patrons navigate the ticket buying process, assist in educating them on the content of the shows available, guide the line of more than half "first-time theatregoers," from the United States and around the world to purchasing their first Broadway tickets, and enhance their experience as a TKTS customer.

TKTS Patron Services Representatives are non-biased, highly trained theatre enthusiasts with a passion for customer service. They are educated about the Broadway and Off Broadway season and show business news, and are valued sources of information about the Times Square area. Several team members are bi-lingual, members of the theatre industry and possess degrees in related fields. In essence, they are sophisticated "walking theatre concierges." They wear specially designed red shirts and jackets that say "Got Questions?" on the back. They are also equipped with iPads to share extended show information and the official TKTS app.