American Way Cover - 2/15/2001

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In The Spotlight

Toyota | mini-sports utility sales game | RAV4 | Honda

A Little Competition

by Ed Wallace

Toyota designers tried to jump-start the mini-sport utility market in 1996 with the original RAV4, only to have their sales thunder taken away when Honda introduced its CRV. Things change. An all-new and hip-looking body design combined with a stronger 148-horsepower engine means that Toyota has now leveled the playing field in the mini-sports utility sales game. The 2001 RAV4 has a base price of $16,695, or comes fully loaded for $24,000. Read more at www.insideautomotive.com.


Related Topics:

Toyota | Honda

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