Tracy Staton

Strange, the holidays. They seem to be all about giving - you're shopping for gifts, right? - but sometimes the warm fuzzies of bestowing get swallowed up by consumeristic fervor. Remedy: Choose gifts that not only show your loved ones that you love them, but that benefi t the less fortunate too. After all, you have to buy something for Aunt Agatha, so why not make it something with a conscience? These are our favorites. - Tracy Staton


Specialty Roast Coffee donates $2 per pound purchased to your favorite charity. Order for your clients and customers, and you'll get organic fair-trade coffee specially packaged with a personalized label highlighting your donation. About $19, including shipping. www.specialtyroast.com

Philosophy is offering a selection of charitable gifts this year. Message in a Bottle shower gel - mineral-enriched and with a fragrance reminiscent of rainwater and the sea - benefi ts the Rainforest Foundation. Peony- scented Joyful Heart benefi ts the Joyful Heart Foundation, which helps sexual-assault victims. And Inner Grace benefi ts the Christopher and Dana Reeve Foundation. $20 each for 16 ounces. www.philosophy.com

Humanitas gives 20 percent of your wine's purchase price to a charity you choose from the company's approved list, which includes Habitat for Humanity. Wines start at $18 per bottle. www.humanitaswines.com

Emporio Armani hands over 40 percent of its profi ts from the unisex (Product) Red digital watch to the Global Fund to provide HIV/AIDS relief in developing countries. $225. www.emporioarmani.com

Organic Bouquet gives 5 percent of the $60 retail price of its yellowrose bouquet to the Humane Society. Other bouquets benefi t charities such as Amnesty International and the Nature Conservancy. www.organicbouquet.com

Kenneth Cole boasts a selection of clever issues-oriented T-shirts for $35, and $10 from each sale goes to the designer's Awearness Fund to fi ght AIDS and help the homeless. We like the "I Have Issues" one. www.kennethcole.com

Dr. Hauschka Skin Care gives 25 percent of the proceeds from the sale of specially packaged product kits - our choice is the Aromatherapy Bath Kit - to Heifer International. $16. www.drhauschka.com