Tracy Staton | American Institute | Cable TV | Africa
For The Best Cause
by
American Way StaffIt's that time of year when our minds turn to giving - either from
the wellspring of holiday spirit or from the desire for one more
write-off before December 31. Don't let the holiday rush lead you
to drop your dollars into the wrong charity basket, though. Give
smart this year. Here's how. - Tracy Staton
Wise Donors Do It This Way
1 Never give to a charity you know nothing about.
2 Make sure administrative and fund-raising costs don't outweigh
the amount of money spent on programs.
3 Don't contribute on the spot. No legit organization would
pressure you to do so.
4 Keep records of your donations, and don't give cash.
5 Tax exempt doesn't always mean tax deductible. Double-check.
6 Don't be misled by familiar-sounding charity names. Some
fly-by-night charities use copycat names to fool you.
7 Don't fall for a sob story. Always do your research.
8 Ask if the charity is registered with your state or the feds as
required by law.
9 Don't feel obligated to a charity that sends direct mail with
free calendars, key rings, or other tchotchkes.
10 Do consider giving generously to one charity you're sure of
rather than to several you haven't researched as well.
Source: American Institute of Philanthropy
Don't Give Blindly
These days, donating is like watching cable television: There are
thousands of specialized possibilities, many of them no better than
the worst Gilligan's Island rerun. Even after you narrow your field
- to one disease, one social problem, one continent - you'll still
confront too many choices. Fortunately, charities (also like
television) have watchdogs and reviewers to measure them against
various yardsticks. Want to know how much of your money will end up
with folks who really need it rather than spent on administration?
Or do you simply want a list of nonprofits that are best at, say,
fighting disease in Africa? These websites deliver.
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