Valentine''s Day | Sterling | California | Kevin Raub

Other Ways To Play Cupid

by American Way Staff
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Image about San Francisco
Corny (but Poetic)
Find a sunny spot, spread out your blanket, and unload the picnic basket. We love the idea of a thermos of chilled martinis made with Kröl Lemon-­Raspberry Vodka. And for the caviar, go American with farmed roe from Sterling, California. Try it on bagels with crème fraîche and smoked salmon. www.krolvodka.com, www.sterlingcaviar.com

Let the Numbers Speak
People who dismiss Cupid's shining moment as a "Hallmark holiday" aren't all that far off - 180 million gift cards are exchanged on average each year, and that's not even counting kiddie classroom exchanges at schools across the country. But the tradition actually predates the ­greeting-card company by hundreds of years. Here's a load of other fun statistics to get you geared up for wooing come ­February 14. - Kevin Raub

$13.7 billion
Estimated Valentine's Day spending in 2006

189 million
Number of roses produced for Valentine's Day in 2006

28%
of Americans dine out on Valentine's Day, spending an average of $62 on their filets mignons and shrimp scampi

$2.6 billion
Amount spent on jewelry in the month of February in 2006

More than 36 million heart-shaped boxes of chocolate were sold for Valentine's Day 2006

About 8 billion
hearts will be produced this year, which is enough candy to stretch from Rome, Italy, to Valentine, Arizona, and back again 20 times - Now that's love

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ISSUE: Feb 1, 2007
American Way Cover - 2/1/2007