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A FAIR COMPARISON
As an
American Airlines Executive Platinum member, I fly on your
airline quite often. An integral part of my flight experience is
always the
American Way magazine. Not only is it an
entertaining read, but it is also a classy magazine. The layouts,
photography, mix of articles, and information far exceeds that of
most magazines, let alone an
airline magazine. My favorite parts
are the Mensa quiz and CEO
Gerard Arpey's column, which usually
offers interesting insights into the airline business.
In terms of overall presentation, I think
American Way is in
the same league as
Vanity Fair. You should be proud of your
work, especially since I'm certain you publish it at a fraction of
the cost of a typical magazine.
Krutin Patel, Los Angeles, California
Dear Krutin: You didn't hear this from us, but
Vanity Fair rips us off all the time.
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EVERYBODY LOVES KATE ... DON'T THEY?
Dear Kate: I feel I can call you Kate, even though this is my first
time writing, and I've never met
you. Plus, it's much simpler to type than
Ms. Gulczynski
Burns.
I fly all the time, on many different airlines, but
American
Way is the only magazine I actually read, and I read it because
of you. Not only do you make it interesting, you make it personal.
All the other magazines are very slick (which yours is, too), but
they don't have a personality - your personality - the way yours
does.
Your "Editor's Note" is always the first thing I read. I like your
funny, smiley, irreverent personality. I like that you review the
whole magazine in the first person, and I'm more likely to read the
articles once I've read your preview. I like the funny and
energetic answers you have in "Air Mail." And I like that you talk
about yourself.