Vinayak Tanksale | Chris Bavender | Ball State associate professor | Timothy Pollard
The New News
by
Ken Parish Perkins
As the anchor, Chris Bavender, a slender woman in a red pantsuit,
delivers a story on problems having to do with overdue toxicology
reports in Muncie,
Indiana, instructor Vinayak Tanksale stands in
front of the screen, using a remote control to show how viewers can
learn more about the effects of alcohol in the bloodstream merely
by clicking on a button at the bottom of the screen. A click from
Tanksale sends Bavender to the lower-right-hand corner of the
screen, and up pop several graphics that explain how alcohol levels
are tabulated and that illuminate the tragic story of how a Ball
State student (who may or may not have been drinking) rammed his
vehicle headfirst into a minivan.
This is the future.
Last year's Pew Internet & American Life Project
study cited that more than 50 million Americans get the bulk of
their news online. This information, paired with the fact that
people are now looking beyond immobile TV sets for entertainment,
to laptops, iPods, game players, and PDAs, is indication enough
that the consumers expected to sustain TV news tomorrow won't want
to watch it - they'll want to
use it.
"Interactivity is definitely the future - across the board," says
Timothy Pollard, the Ball State associate professor of
telecommunications who last year began offering an
interactive-television class, which was met with both celebrated
glee and downcast skepticism (oftentimes from his own colleagues).
"These kids are trained now to multitask. They have their
headphones on, their iPods, cable and satellite hookups, a DVD
playing, video games at the ready, and all the while, they're text
messaging and grabbing for their
cell phones with Facebook open.
They need that kind of stimulation. They're getting away from TV
because it's a one-way experience. You need to keep their eyeballs
there. And the way you do that is let them interact with it."
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