So far, the euro is a multi-tasker
extraordinaire time-savre,cost-cutter,even trade booster. Can
it keep up the pace as the European Union grows.?
Siemens VDO Automotive Corp. does business in a dozen countries in
Western
Europe. Traditionally, chief financial officer Ashoka
Achuthan had to oversee budgets that allowed for 12 different
currencies. Sales forecasts for
Greece meant converting dollars
into drachmas. Projections for
France meant changing dollars into
francs. At year's end, sales figures and results had to be
converted into deutsche marks from dollars and sent to the Munich
headquarters of its parent company, Siemens VDO Automotive AG.
But not anymore - to Achuthan's great relief.
"Our life has been made much easier in a number of ways," says the
Bombay native, who oversees the financial and administrative
functions for the $9.1 billion company from its headquarters
outside of
Detroit. "In one fell swoop, all of that was eliminated.
It was almost like we got a magic currency."
Or, by its official name, the euro - the common money for most of
the countries of
Western Europe (save
Britain,
Denmark, and
Sweden). It's four years old this spring, and just one year into
mandatory usage, but it seems to have worked so well in such a
short time that hardly anyone can complain. Yes, there are some
minor nits to pick, like a suspicion that some prices increased
when restaurateurs and shop owners rounded up when they converted
from local currencies. And banks, which have lost billions in
foreign exchange fees, probably aren't too happy.
But, say consultants and business people, that's about it.
"The overall feeling of doing business in Europe is different
because of the euro," says
Bob Uhler, the chief executive officer
for MWH Global, a global engineering and construction company with
some two dozen European offices. "There are so many things you
don't have to worry as much about, like volatility of exchange
rates. It has standardized the risks of doing business in 12
different countries."