No weekends? No late nights? Vacations
that come with $5,000 in spending money? By the time you
finish this article, you'll want a job at Motek.
Step inside a typical software company and you're almost certain
to view a twenty-first-century sweatshop. Workers crammed into
cubicles churn out a seemingly endless stream of computer code.
Fueled by pizza, caffeine, and adrenaline, these high-tech laborers
often toil into the late hours of the night. Forget vacations. In
fact, anyone who requests a few days off is likely to join the
ranks of the unemployed.
That's why the conversation taking place at Motek, a small software
firm in Beverly Hills, seems so strange. Amanda Solari, the firm's
marketing coordinator, is receiving a scolding from her boss,
founder and CEO Ann S. Price, for taking only a three-week vacation
in Italy, England, and France last year. Price recommends taking at
least five weeks off. "I have had many talks with Amanda about why
she isn't taking five weeks off," Price says. "It's impossible to
function at maximum productivity without at least a month
away."
Is this a PR stunt or the latest business-management gimmick?
Hardly. Price offers her employees a $5,000-a-year travel benefit -
for flights, tours, cruises, you name it - but only if they take at
least a three-week paid vacation. She gives employees another two
weeks off for paid holidays throughout the year and leases luxury
automobiles for any employee who has worked at the company for at
least 10 years. Then there's the fact that Price sends employees
home at five p.m. sans laptop and locks the doors on the
weekend.
Is this the best place to work in the entire world?
PRICE HAS MORPHED an innovative - some say
revolutionary - approach to business with the most generous
benefits package anyone could ever fathom. The result is a company
that's changing the way employees, customers, and others think …
and conduct business. "Our goal is to change the world and make it
a better place," Price exhorts. "We don't want to be just another
cottage industry."
Even more remarkable is the fact that the provider of warehouse
automation software isn't going broke chasing down Utopia. Motek
(which means "sweetheart" in Hebrew) boasts a client list that
resembles a who's who of industry: General Electric, Southern
Company, Borden, Heinz, Unocal, and ConAgra, to name just a few.
More importantly, the 23-person firm is profitable and growing,
with annual revenues between $5 million and $6 million. Says Price:
"It's wrong to view the benefits as a cost; they're part of what
makes us so incredibly productive and successful."
Motek's offices on San Vicente Boulevard are the perfect metaphor
for a company that's the antithesis of Silicon Valley thinking and
Beverly Hills flash. An unassuming white stucco facade with black
metal staircases cradles the Motek nerve center. Inside, rows of
desks line a cavernous room, and workers quietly tap away at their
computers. Back in a far corner sits Price - visible and accessible
to all.
This egalitarian view of the world isn't an accident. Price, who
served in the Israeli army and later lived on a kibbutz, has
extended the concept to the business world. With stints at a Jewish
community center and General Electric Consulting, she has just
enough business grounding to stay in orbit. Yet her ideas seem to
defy gravity, and they have steadily evolved since she started
Motek in 1989. "Ann takes the people-centered part of growing a
company to the nth degree. It's part of her soul," says Verne
Harnish, author of Mastering the Rockefeller Habits and a
mentor for Price.
THE FOUNDATION FOR Motek is its software, Priya,
which helps mid- to large-size companies manage their warehouses
more effectively. Simply put, Priya allows an organization - and
employees loading pallets and shipping goods - to know where
everything and everybody is at any given moment. Such capabilities
make it possible to manage internal logistics with the timing and
precision of a ballet. "A company is able to optimize processes and
maximize efficiency," Price explains.
But it's Motek's business processes and how it interacts with
customers that set the firm apart. Price's business philosophy -
which has been dubbed "kibbutz capitalism" - is enough to make most
executives squirm. For starters, everyone at Motek - from
executives to the receptionist - knows how much everyone else
earns, and they can view the firm's balance sheet at any time. In
fact, Price makes sure that they understand how to understand
corporate finances. Employees also vote on strategic decisions,
including raises. "By sharing data, we share power," Price
explains.
It's no idle rhetoric. Consider that every Motek employee has a
designated backup available to provide cover while they're out of
the office. The only requirement is to check with the backup to
make sure he or she is around before the employee leaves. This,
says Price, ensures that "we're focused on the process rather than
on the person." Employees also know when an employee isn't able to
keep up with the workload. The result? Price offers a financial
reward to employees who ask for help in order to stay on schedule.
"The goal is to get the work done, not establish a star system,"
she says.
Of course, it's one thing to conjure up a cutting-edge culture and
quite another to thrive amid relentless daily pressures. But Price
hasn't overlooked this aspect, either. While other companies talk
about collaboration, Motek lives it. The company keeps a single
to-do list (Price calls it a Malaika, which is the Swahili
word for "angel" or "sweetheart") so that everyone is on the same
page about priorities and the state of various projects. Anyone can
enter an item, including customers and vendors. The list can
include everything from ordering ink cartridges to customizing a
specific function for a customer. Motek divvies up the tasks at
meetings - and teams don't pay any attention to who entered
particular items.
The way Price sees it, the company's success is a direct result of
the money it invests in employees and of its commitment to
developing a business structure that fosters knowledge-sharing and
mutual goal-setting. What's more, "It's amazing what a rejuvenated
person brings back to the office, not just in terms of great new
ideas but also in terms of enthusiasm and desire," she explains.
"The software industry's idea that employees are entirely
replaceable is absurd." In fact, she believes it is precisely
because of long hours and poor working conditions that today's
software is so buggy and behind schedule.
Motek's employees are certainly loyal. Eighty percent of the
technical team has been with the company for at least 10 years,
compared to an industry average employment span of 18 months. All
this despite the fact that only the firm's CIO and sales manager
draw salaries above $70,000 - and some employees earn $40,000 a
year. Says Sujung Kim, a former music-industry executive who serves
as the firm's support director: "Motek is a breath of fresh air.
This is the first time I've been able to have a life while growing
professionally."
YET, THE GLUE that holds the entire system
together - what Price describes as the "secret sauce" - is Motek's
ability to extend its culture and practices to business partners.
By sharing data and building software that allows its customers to
do likewise, it is able to drive success from the boardroom to the
warehouse floor. "It's about sharing core values and creating
synergy by working together," observes Nelson Longenecker, vice
president of Business Innovation at Four Seasons Produce, an
Ephrata, Pennsylvania, full-service distributor of fruits and
vegetables to supermarkets and restaurants.
Price doesn't cut any corners when it comes to bonding with
customers. She designates individuals - from top executives to line
workers - heroes for their roles in effecting change at a company
that uses Motek's software. Then she sends out a professional
photographer who shoots for Fortune magazine - at
somewhere between $8,000 and $15,000 a shoot - to snap their photo,
which she then posts on the Motek website. There, you can read all
about the person's achievements and how they were able to deliver
superior results.
The company's relationship with customers is so tight that it
sometimes defies logic. Consider: When one of the firm's customers
required a minor adjustment to the software, Motek immediately put
it near the top of its Malaika. Shortly thereafter, the customer
fixed the software on his own. "They told us it was an easy fix, it
was a fun and useful project for the programmer, and they felt that
we had more important things to work on," Price explains. "If this
philosophy exists only within the four walls of our company, then
it's a fad. When it extends to customers, it's a commitment to
changing business and society."
Motek has the awards to validate its approach. The firm has
captured a Deloitte Technology Fast 50 award, a Working Woman
Entrepreneurial Excellence award, and a Computerworld
Smithsonian award nomination. More importantly, it has the numbers
to demonstrate that it's possible to create an outstanding work
environment and offer unheard-of benefits while outmaneuvering the
competition. In 2005, Motek's revenue per employee topped $217,000.
Competing firms' revenue typically ranges from $150,000 to
$200,000.
For Price, the endgame isn't to earn money at any cost. And it
isn't about ruling the software industry. No, Price has bigger
ambitions: She hopes to change the world. Already, she's helped two
women land positions on the board of directors at major companies,
created an undeniably loyal legion of customers and employees, and
proven that the right environment can fuel greater productivity and
profits than most business leaders could ever imagine.
Concludes Price: "This isn't about being nice and pampering
employees. It's about creating a business that produces maximum
results and changes thinking."