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ISSUE: November 1, 2009

American Way Special NBA Issue

The February 15, 2009 American Way is our special NBA issue. Find out what it means to be the ultimate superfan, learn how David Stern and the NBA conquered the globe, and get up close and personal with San Antonio Spurs, Tony Parker and Manu Ginobili. This issue is all about the NBA. All basketball, all the time. From the players to the fans to the broadcasters – it will leave you ready for some hoops action.

Plus, we bring you two entertaining videos:

Adam got the bright idea to summarize the NBA issuein video form. But, as you can see, nothingsays “self-promotion” like a SportsCenter-inspired comedy with unwilling office participants.

We bring you this behind the scenes footage of the photo shoot with NBA stars Tony Parker and Manu Ginobili of the San Antonio Spurs.

Articles about NBA

Veni, Vidi, Vici - 2-15-2009

How David Stern and the NBA conquered the globe.

Article Excerpts:

...David Stern and the NBA conquered the globe. Illustration by Tim...

...“I’m going to play in the NBA someday.” Dad may have been his...

...of the 2007 NBA Finals, is but one of 75 active NBA players born outside the United States. He is a...

City Game, Cowboy Style - 2-15-2009

In the NBA, New York plays the yin to Oklahoma City’s yang -- on and off the court.

Article Excerpts:

... all of the elements for success,” says NBA commissioner David Stern, who attended the...

...13,000, in five days. They are one of only four NBA teams with a waiting list for season tickets.

... seven straight losing seasons; they last won the NBA championship in 1973. Their title drought is 35...

Web-Exclusive - International Basketball Association - 2-15-2009

There is a buzz in the arena tonight -- odd, since it’s a preseason game for the Los Angeles Lakers and the famously late-arriving and stylish L.A. crowd is not known as a rowdy bunch even during the regular season.

Article Excerpts:

...effort to highlight just how international the NBA game has become.
Even if all the assembled...

...being unsure. It''s been said for years that the NBA game is becoming more global; now it simply is...

...2008, 75 out of approximately 450 players on NBA rosters were born in other countries. Most are...

Superfan - 2-15-2009

That’s the title you earn when you hit more than 100 NBA games a year and are on a first-name basis with David (Stern) and Steve (Nash).

Article Excerpts:

...the title you earn when you hit more than 100 NBA games a year and are on a firstname basis with...

... you would expect to see on the court prior to an NBA game stands another, who, at first glance, looks...

...the truth is Goldstein is a fixture in the NBA, known not just in L.A., where he has long been...

[dl] Small Screen - Behind the Mike - 2-15-2009

We asked five superstar NBA broadcasters -- veterans of TNT, ESPN, ABC, and NBA TV -- to dish on the coolest parts of their jobs, the best games they’ve ever called, and their favorite arenas to visit.

Article Excerpts:

...asked five superstar NBA broadcasters -- veterans of TNT, ESPN, ABC, and...

...BARRY: ESPN game and studio analyst, 14-year NBA veteran AHMAD RASHAD: Emmy-winning...

...RASHAD: Emmy-winning sportscaster, NBA commentator/producer, host of NBA TV’s...

The Amazing Grace Of Chuck - 4-15-2008

Charles Barkley is the best athlete turned analyst in television history. He may also be the nicest superstar you'll ever eat clam chowder with.

Article Excerpts:

...Charles Barkley -- one of the
NBA’s official “50...

...books, cell phone pitchman, and current NBA television analyst for TNT. All of that has made...

...coming to NBC, which then broadcast some NBA games. At that time, Barkley wasn’t...

Hoop Dreams - 6-1-2008

Haven't heard of the NBA Entertainment League? It's no longer a secret.

Article Excerpts:

...professional responsibility. He heads the NBA’s Los Angeles office as director,...

...relations, a role in which he helps coordinate NBA/Hollywood tie-ins, among other duties. Still, he...

...Carter ) recently received a look-see from the NBA’s developmental league. On the other...

Back In A Flash - 4-15-2006

Miami Heat guard Dwyane Wade is (almost) at the top of his game. But no matter how far he goes, he always comes home to Chicago.

Article Excerpts:

... feet four, but that''s still more or less tiny by NBA standards) is considered to be one of the best...

...fate intervened in the form of the defending NBA champion Detroit Pistons, and Wade and his boys...

...he does every year when the hectic pace of the NBA season gives way to the more tranquil summer...

Web Exclusive - From the Court - 2-15-2009

We take a look back at the origins of basketball video games and see how far the genre has come.

Article Excerpts:

... this year’s all-star crop of games are NBA 2K9, which offers intense broadband-ready...

...thrills and extensive player customization; NBA 09: The Inside, which lets players live the life...

Sock It To Him - 2-15-2008

According to a recent issue of Harper’s Bazaar, today’s hottest fashion trends include “feathers, florals, patterns, bold colors, [and] safari.” Will Ferrell, then, is a trendsetter.

Article Excerpts:

...both King, one of the most underappreciated NBA stars of all time, and Mavis Washington, who was...

...good. With Dr. J and a ton of other NBA players on board, this movie gets most of the...

...personal lives and pressures of NBA stars are magnified.
A Harvard point...

[dl] Misc.- Double Dribbling - 2-15-2009

Just because NBA stars can make buzzer-beaters from 20 feet out doesn’t mean they can rap. But that doesn’t stop many of them from trying.

Article Excerpts:

.../title>2009-02-13 Just because NBA stars can make buzzer-beaters from 20 feet out...

...to players who have made it all the way to the NBA, there are no winners -- only varying degrees of...

...compiled this short mix of songs by NBA stars who have tried their hand at recording...

Melo - 2-15-2004

LeBron James may be getting all the attention, but rookie Denver Nuggets forward Carmelo Anthony is making a name for himself with his mild manner and mad skills. BY RUDY KLANCNIK

Article Excerpts:

...crowd at the Carrier Dome during a special NBA preseason game staged at the campus as a tribute...

...ring), Anthony was actually overshadowed in the NBA draft and throughout the first couple months of...

...LeBron James. Unlike Anthony, James came to the NBA straight out of high school. He also came with...

Foreign Exchange - 2-15-2009

Tony Parker and Manu Ginobili of the San Antonio Spurs take a time-out to discuss the globalization of the NBA and the breakdown of cultural barriers.

Article Excerpts:

...a time-out to discuss the globalization of the NBA and the breakdown of cultural barriers. When...

...Ginobili with the 57th overall pick in the 1999 NBA draft, few even knew who he was, much less where...

...draft steals in history and a catalyst for the NBA’s emerging population of star...

Family Style - 10-1-2009

It’s lonely at the top -- unless you have a virtual clone scaling the heights with you and turning second-tier pro teams into marketing gold mines.

Article Excerpts:

...other professional sports teams, including the NBA’s New York Knicks, the National Football...

...claw against celebrity franchises such as the NBA’s Miami Heat and the NFL’s Miami Dolphins, not...

... In 32 seasons, the Nets have never won the NBA championship, though they made it to the NBA...

Oklahoma City - 2-1-2009

Check out our poll of the city’s biggest boosters -- its residents -- on the best spots to eat at before and after cheering on the NBA’s newest team, the Oklahoma City Thunder. We also asked in-the-know residents for their locals-only knowledge of some of the city’s other must-see spots.

Article Excerpts:

...gives Oklahoma City a permanent presence in the NBA. In case you find yourself here come game day,...

...the backdrop for the Ford Center, where all the NBA games are played. It’s a seven-minute...

Health - Train Like A Pro - 2-15-2009

ERIK PHILLIPS KNOWS pain. But as a veteran certified athletic trainer and strength coach with 11 years in the NBA, he also knows how to mitigate it.

Article Excerpts:

...trainer and strength coach with 11 years in the NBA, he also knows how to mitigate it. After six...

...a group of trainers who have worked with top NBA, NFL, and Major League Baseball players,...

... foot to neutral. Fit for a Pro Gear favored by NBA players * Shaquille O’Neal, Phoenix...