American Way Cover - 6/1/2004

Features
Travel Trends
Lifestyle Trends
Business Trends
In Each Issue
In The Spotlight

Donald Trump | important real estate | New York | assistant

He'll Take Manhattan

by Michael Kaplan

Sure, Donald Trump's vision of New York is more foie gras and four-star than most, but if you owned some of the city's most important real estate, were worth an estimated $1.4 billion, and had one of the hottest shows on TV, wouldn't yours be, too?
It's 30 minutes past our scheduled meeting time. I sit on a comfy banquette in the waiting area of Donald Trump's office, high up in his eponymous tower on a ritzy stretch of Manhattan's Fifth Avenue. His assistant has stopped by a couple times, telling me it won't be much longer, apologizing for the fact that Trump is still in the midst of a big meeting, with an important person, that's running late. Is he in there with Mayor Bloomberg, strategizing for a project that will transform the city? Or is he brainstorming with a world-class architect on plans for a new addition to the Manhattan skyline? Neither. Moments later, he emerges at the side of Jeff Zucker, the president of NBC Entertainment, the network behind 57-year-old Trump's runaway hit show The Apprentice. The men were sequestered, hammering out the fine points of a contract that guarantees two more seasons of the brassy mogul telling quivering Gen-Y coulda-beens, "You're fired!"

The Apprentice was an unlikely success in a career that is full of audacious victories, all meticulously engineered by the relentlessly hard-driving tycoon. Trump's rise to his lofty position is rooted in the example set by his father, Fred, a well-heeled developer of buildings in Brooklyn and Queens. Donald graduated from Wharton business school and briefly worked on outer borough projects, but in 1975, at 28, he started wheeling and dealing in the world of Manhattan real estate, purchasing a piece of land that was eventually developed into the Jacob Javits Convention Center. As his reputation grew, gilt-edged structures bearing the Trump name sprouted up all over town. Then came a casino in Atlantic City, blue-chip resorts around the country, private golf courses, and a modeling agency. There were two high-profile marriages and divorces (and most recently, Trump's engagement to model Melania Knauss), and a very public restructuring of enormous debt after the Manhattan real-estate market tanked in the early 1990s. Through it all, love him or hate him, Trump has emerged richer, more powerful, and more public than ever before.


Related Topics:



Print this Article | Bookmark and Share